Abstract: In the past few decades, international research on the country of origin of products has garnered significant interest, particularly in investigating the effects of consumers’ evaluation and perception. As globalization and market competition rise, international firms are seeking ways to control their labour costs and minimise taxes. Many products are outsourced and manufactured in countries with cheap labour. Consequently, the proliferation of ‘bi-national’ products has increased, raising important questions related to consumers’ perception. Moreover, the rapid growth in emerging markets, especially in Asia, has made these countries attractive options for international brands. Therefore, studying the country of origin allows firms and researchers to understand how customers perceive such information regarding the country of manufacture and the country of the brand. This study aims to investigate the influence of the country of manufacture (COM) and country of brand (COB) on Thai consumers’ perception of the brand. In addition, it embraces a different perspective on brand experience as a moderating factor. A sample of 403 Thai respondents was collected through face-to-face survey questionnaires in central Bangkok. This research employs an experiment using a factorial design to test the hypotheses. SPSS statistics software was adopted to analyse and validate the reliability of the testing of the constructs and model hypotheses. The results of this research show that the respondents positively respond to the COB more than the COM, and brand experience plays a moderating role in this research. This research provides a significant contribution to the existing literature and managerial practicality by using multi-dimensional information on the country and analyses the relationships between these dimensions.
Abstract: As known that efficiency of photovoltaic cells is not
high as desired level. Efficiency of PVs could be improved by
selecting convenient locations that have high solar irradiation,
sunshine duration, mild temperature, low level air pollution and dust
concentration. Additionally, some environmental parameters called
derating factors effect to decrease PV efficiencies such as cloud, high
temperature, aerosol optical depth, high dust concentration, shadow,
snow, humidity etc. In this paper, all parameters that effect PV
efficiency are considered in detail under climatic conditions of
Istanbul. A 750 Wp PV system with measurement devices is
constructed in Maslak campus of Istanbul Technical University.