Abstract: The aim of this study was to analyze and evaluate the consumption of functional food by consumers by: age, sex, formal education level, place of residence and diagnosed diseases. The study employed an ad hoc questionnaire in a group of 300 inhabitants of Upper Silesia voivodship. Knowledge of functional food among the group covered in the study was far from satisfactory. The choice of functional food was of intuitive character. In addition, the group covered was more likely to choose pharmacotherapy instead of diet-related prevention then, which can be associated with presumption of too distant effects and a long period of treatment.
Abstract: In order to begin the process of studying the task of making consumer decisions, the main decision models must be analyzed. The objective of this task is to see if there is a presence of emotions in those models, and analyze how authors that have created them consider their impact in consumer choices. In this paper, the most important models of consumer behavior are analysed. This review is useful to consider an unproblematic background knowledge in the literature. The order that has been established for this study is chronological.
Abstract: This study attempts to validate the consumer-oriented
criteria list, developed by Wang et al. (2010), for selecting online
travel shopping sites. Based on a sample of 985 respondents,
confirmatory factor analysis was employed to test the factor structure
and assess the reliability and validity of the list. The results support the
list developed by Wang et al. (2010) and claim the list can be further
used to analyze, explain, and understand consumer behaviors about
online travel shopping.