Abstract: The concept of City Logistics (CL) has emerged to improve the impacts of last mile freight distribution in urban areas. In this paper, a System Dynamics (SD) model exploring the dynamics of the diffusion of a ICT platform for CL management across different populations is proposed. For the development of the model two sources have been used. On the one hand, the major diffusion variables and feedback loops are derived from a literature review of existing diffusion models. On the other hand, the parameters are represented by the value propositions delivered by the platform as a response to some of the users’ needs. To extract the most important value propositions the Business Model Canvas approach has been used. Such approach in fact focuses on understanding how a company can create value for her target customers. These variables and parameters are thus translated into a SD diffusion model with three different populations namely municipalities, logistics service providers, and own account carriers. Results show that, the three populations under analysis fully adopt the platform within the simulation time frame, highlighting a strong demand by different stakeholders for CL projects aiming at carrying out more efficient urban logistics operations.
Abstract: From an economic standpoint the current and future
road traffic situation in urban areas is a cost factor. Traffic jams and
congestion prolong journey times and tie up resources in trucks and
personnel. Many discussions about imposing charges or tolls for
cities in Europe in order to reduce traffic congestion are currently in
progress. Both of these effects lead – directly or indirectly - to
additional costs for the urban distribution systems in retail
companies. One approach towards improving the efficiency of retail
distribution systems, and thus towards avoiding negative
environmental factors in urban areas, is horizontal collaboration for
deliveries to retail outlets – Urban Retail Logistics. This paper
presents a classification system to help reveal where cooperation
between retail companies is possible and makes sense for deliveries
to retail outlets in urban areas.