Abstract: The purpose of this paper is to analyze and apprehend, through four case studies, the interest of the project of the implementation of the quality management system (QMS) at four Moroccan small and medium-sized enterprises (SMEs). This project could generate significant organizational change to improve the functioning of the organization. In fact, quality is becoming a necessity in the current business world. It is considered to be a major component in companies’ competitive strategies. It should be noted that quality management is characterized by a set of methods and techniques that can be used to solve malfunctions and reorganize companies. It is useful to point out that the choice of the adoption of the quality approach could be influenced by the circumstances of the business context, it could also be derived from its strategic vision; this means that this choice can be characterized as either a strategic aspect or a reactive aspect. This would probably have a major impact on the functioning of the QMS and also on the perception of the quality issue by company managers and their employees.
Abstract: Building a service-centric business model requires
new knowledge and capabilities in companies. This paper enlightens
the challenges small and medium sized firms (SMEs) face when
developing their service-centric business models. This paper
examines the premise for knowledge transfer and capability
development required. The objective of this paper is to increase
knowledge about SME-s transformation to service-centric business
models.This paper reports an action research based case study. The
paper provides empirical evidence from three case companies. The
empirical data was collected through multiple methods. The findings
of the paper are: First, the developed model to analyze the current
state in companies. Second, the process of building the service –
centric business models. Third, the selection of suitable service
development methods. The lack of a holistic understanding on
service logic suggests that SMEs need practical and easy to use
methods to improve their business