Abstract: Microblogging has become increasingly popular for commenting on current events, spreading gossip, and encouraging individualism--which favors its low-context communication channel. These social media (SM) platforms allow users to express opinions while interacting with a wide range of populations. Hashtags allow immediate identification of like-minded individuals worldwide on a vast array of topics. The output of the analytic tool, Linguistic Inquiry and Word Count (LIWC)--a program that associates psychological meaning with the frequency of use of specific words--may suggest the nature of individuals’ internal states and general sentiments. When applied to groupings of SM posts unified by a hashtag, such information can be helpful to community leaders during periods in which the forming of public opinion happens in parallel with the unfolding of political, economic, or social events. This is especially true when outcomes stand to impact the well-being of the group. Here, we applied the online tools, Google Translate and the University of Texas’s LIWC, to a 90-posting sample from a corpus of Colombian Spanish microblogs. On translated disjoint sets, identified by hashtag as being authored by advocates of voting “No,” advocates voting “Yes,” and entities refraining from hashtag use, we observed the value of LIWC’s Tone feature as distinguishing among the categories and the word “peace,” as carrying particular significance, due to its frequency of use in the data.
Abstract: Twitter is a microblogging platform, where millions of users daily share their attitudes, views, and opinions. Using a probabilistic Latent Dirichlet Allocation (LDA) topic model to discern the most popular topics in the Twitter data is an effective way to analyze a large set of tweets to find a set of topics in a computationally efficient manner. Sentiment analysis provides an effective method to show the emotions and sentiments found in each tweet and an efficient way to summarize the results in a manner that is clearly understood. The primary goal of this paper is to explore text mining, extract and analyze useful information from unstructured text using two approaches: LDA topic modelling and sentiment analysis by examining Twitter plain text data in English. These two methods allow people to dig data more effectively and efficiently. LDA topic model and sentiment analysis can also be applied to provide insight views in business and scientific fields.
Abstract: This study explores how fashion consumers are influenced by fashion bloggers towards pre-purchase decision for online fashion products in a non-Western context. Malaysians rank among the world’s most avid online shoppers, with apparel the third most popular purchase category. However, extant research on fashion blogging focuses on the developed Western market context. Numerous international fashion retailers have entered the Malaysian market from luxury to fast fashion segments of the market; however Malaysian fashion consumers must balance religious and social norms for modesty with their dress style and adoption of fashion trends. Consumers increasingly mix and match Islamic and Western elements of dress to create new styles enabling them to follow Western fashion trends whilst paying respect to social and religious norms. Social media have revolutionised the way that consumers can search for and find information about fashion products. For online fashion brands with no physical presence, social media provide a means of discovery for consumers. By allowing the creation and exchange of user-generated content (UGC) online, they provide a public forum that gives individual consumers their own voices, as well as access to product information that facilitates their purchase decisions. Social media empower consumers and brands have important roles in facilitating conversations among consumers and themselves, to help consumers connect with them and one another. Fashion blogs have become an important fashion information sources. By sharing their personal style and inspiring their followers with what they wear on popular social media platforms such as Instagram, fashion bloggers have become fashion opinion leaders. By creating UGC to spread useful information to their followers, they influence the pre-purchase decision. Hence, successful Western fashion bloggers such as Chiara Ferragni may earn millions of US dollars every year, and some have created their own fashion ranges and beauty products, become judges in fashion reality shows, won awards, and collaborated with high street and luxury brands. As fashion blogging has become more established worldwide, increasing numbers of fashion bloggers have emerged from non-Western backgrounds to promote Islamic fashion styles, such as Hassanah El-Yacoubi and Dian Pelangi. This study adopts a qualitative approach using netnographic content analysis of consumer comments on two famous Malaysian fashion bloggers’ Instagram accounts during January-March 2016 and qualitative interviews with 16 Malaysian Generation Y fashion consumers during September-October 2016. Netnography adapts ethnographic techniques to the study of online communities or computer-mediated communications. Template analysis of the data involved coding comments according to the theoretical framework, which was developed from the literature review. Initial data analysis shows the strong influence of Malaysian fashion bloggers on their followers in terms of lifestyle and morals as well as fashion style. Followers were guided towards the mix and match trend of dress with Western and Islamic elements, for example, showing how vivid colours or accessories could be worked into an outfit whilst still respecting social and religious norms. The blogger’s Instagram account is a form of online community where followers can communicate and gain guidance and support from other followers, as well as from the blogger.
Abstract: The current web has become a modern encyclopedia,
where people share their thoughts and ideas on various topics around
them. This kind of encyclopedia is very useful for other people who
are looking for answers to their questions. However, with the
growing popularity of social networking and blogging and ever
expanding network services, there has also been a growing diversity
of technologies along with a different structure of individual web
sites. It is therefore difficult to directly find a relevant answer for a
common Internet user. This paper presents a web application for the
real-time end-to-end analysis of selected Internet trends where the
trend can be whatever the people post online. The application
integrates fully configurable tools for data collection and analysis
using selected webometric algorithms, and for its chronological
visualization to user. It can be assumed that the application facilitates
the users to evaluate the quality of various products that are
mentioned online.
Abstract: The phatic function of communication is a vital
element of any conversation. This research paper looks into this
function with respect to personal blogs maintained by Indian
bloggers. This paper is a study into the phenomenon of phatic
communication maintained by bloggers through their blogs. Based on
a linguistic analysis of the posts of twenty eight Indian bloggers,
writing in English, studied over a period of three years, the study
indicates that though the blogging phenomenon is not conversational
in the same manner as face-to-face communication, it does make
ample provision for feedback that is conversational in nature.
Ordinary day to day offline conversations use conventionalized
phatic utterances; those on the social media are in a perpetual mode
of innovation and experimentation in order to sustain contact with its
readers. These innovative methods and means are the focus of this
study. Though the personal blogger aims to chronicle his/her personal
life through the blog, the socializing function is crucial to these
bloggers. In comparison to the western personal blogs which focus on
the presentation of the ‘bounded individual self’, we find Indian
personal bloggers engage in the presentation of their ‘social selves’.
These bloggers yearn to reach out to the readers on the internet and
the phatic function serves to initiate, sustain and renew social ties on
the blogosphere thereby consolidating the social network of readers
and bloggers.
Abstract: Large-scale data stream analysis has become one of
the important business and research priorities lately. Social networks
like Twitter and other micro-blogging platforms hold an enormous
amount of data that is large in volume, velocity and variety.
Extracting valuable information and trends out of these data would
aid in a better understanding and decision-making. Multiple analysis
techniques are deployed for English content. Moreover, one of the
languages that produce a large amount of data over social networks
and is least analyzed is the Arabic language. The proposed paper is a
survey on the research efforts to analyze the Arabic content in
Twitter focusing on the tools and methods used to extract the
sentiments for the Arabic content on Twitter.
Abstract: This paper reviews the internal use of blogs and their
potential effectiveness as organisational learning tools. Since the
emergence of the concept of ‘Enterprise 2.0’ there remains a lack of
empirical evidence associated with how organisations are applying
social media tools and whether they are effective towards supporting
organisational learning. Surprisingly, blogs, one of the more
traditional social media tools, still remains under-researched in the
context of ‘Enterprise 2.0’ and organisational learning. The aim of
this paper is to identify the theoretical linkage between blogs and
organisational learning in addition to reviewing prior research on
organisational blogging exploring why this area remains underresearched.
Through a literature review, one of the principal findings
of this paper is that organisational blogs have a mutual compatibility
with the interpretivist aspect of organisational learning. This paper
further advocates that further empirical work in this subject area is
required to substantiate this theoretical assumption.
Abstract: The study examines the influence of marital status on
consumers of products and services using blogs as a source of
information. A pre-designed questionnaire was used to collect the
primary data from the respondents (experiences). Data were collected
from one hundred and eighty seven respondents residing in and
around the Emirates of Sharjah and Dubai of the United Arab
Emirates. The collected data was analyzed with the help of statistical
tools such as averages, percentages, factor analysis, Student’s t-test
and Structural Equation Modelling Technique.
Objectives of the study are to know the reasons how married and
unmarried or single consumers of products and services are
motivated to use blogs as a source of information, to know whether
the consumers of products and services irrespective of their marital
status share their views and experiences with other bloggers and to
know the respondents’ future intentions towards blogging.
The study revealed the following: Majority of the respondents
have the motivation to blog because they are willing to receive
comments on what they post about services, convenience of blogs to
search for information about services and products, by blogging
respondents share information on the symptoms of a disease/ disorder
that may be experienced by someone, helps to share information
about ready to cook mix products and are keen to spend more time
blogging in the future.
Abstract: Most of college students in Taiwan do not have sufficient English proficiency to express themselves in written English. Teachers spent a lot of time correcting the errors in students’ English writing, but the results are not satisfactory. This study aims to use blogs as a teaching and learning tool in written English. Before applying peer assessment, students should be trained to be good reviewers. The teacher starts the course by posting the error analysis of students’ first English composition on blogs as the comment models for students. Then the students will go through the process of drafting, composing, peer response and last revision on blogs. Evaluation questionnaires and interviews will be conducted at the end of the course to see the impact and also students’ perception for the course.
Abstract: This case study investigates the areas of self-reflection through the written content of four university students’ blogs. The study was undertaken to explore the categories of self-reflection in relation to the use of blogs. Data collection methods included downloading students’ blog entries and recording individual interviews to further support the data. Data was analyzed using computer assisted qualitative data analysis software, Nvivo, to categories and code the data. The categories of self-reflection revealed in the findings showed that university students used blogs to reflect on (1) life in varsity, (2) emotions and feelings, (3) various relationships, (4) personal growth, (5) spirituality, (6) health conditions, (7) busyness with daily chores, (8) gifts for people and themselves and (9) personal interests. Overall, all four of the students had positive experiences and felt satisfied using blogs for self-reflection.
Abstract: This article deals with the popularity of candidates for the president of the United States of America. The popularity is assessed according to public comments on the Web 2.0. Social networking, blogging and online forums (collectively Web 2.0) are for common Internet users the easiest way to share their personal opinions, thoughts, and ideas with the entire world. However, the web content diversity, variety of technologies and website structure differences, all of these make the Web 2.0 a network of heterogeneous data, where things are difficult to find for common users. The introductory part of the article describes methodology for gathering and processing data from Web 2.0. The next part of the article is focused on the evaluation and content analysis of obtained information, which write about presidential candidates.
Abstract: With the proliferation of Weblogs (blogs) use in
educational contexts, gaining a better understanding of why
students are willing to utilize blog systems has become an
important topic for practitioners and academics. While perceived
enjoyment has been found to have a significant influence on
behavioral intentions to use blogs or hedonic systems, few studies
have investigated the antecedents of perceived enjoyment in the
acceptance of blogging. The main purpose of the present study is to
explore the individual difference antecedents of perceived
enjoyment and examine how they influence behavioral intention to
blog through the mediation of perceived enjoyment. Based on the
previous literature, the Big Five personality traits (i.e.,
extraversion, agreeableness, conscientiousness, neuroticism, and
openness to experience), as well as computer self-efficacy and
personal innovation in information technology (PIIT), are
hypothesized as potential antecedents of perceived enjoyment in
the acceptance of blogging. Data collected from 358 respondents in
Taiwan are tested against the research model using the structural
equation modeling approach. The results indicate that extraversion,
agreeableness, conscientiousness, and PIIT have a significant
influence on perceived enjoyment, which in turn significantly
influences the behavioral intention to blog. These findings lead to
several important implications for future research.
Abstract: The number of people using SNS with their mobile devices is soaring. This research focuses on the Twitter service that has the most third-party applications and delved into the fact that there were not sufficient studies on the UX design aspects of Twitter applications. Among social network services which have emerged as a major social topic lately, this research try to analyze the UX design of the Twitter application which is also called micro-blogging service. Therefore this research sets its goal to draw components of the UX design aspect of the Tweeter application on which there are not enough analysis yet. Moreover, this research suggests improvement of mobile application which will assure better users- experience. In order to analyze the UX design aspect of the mobile twitter application, with relevant document and user research, evaluating factors of the UX Design which would affect users- experience were organized. The subjects for cases were selected among six paid and free social networking applications that had been consistently ranked from 1st to 100th in the Korean application store during May, 2012 after closely monitoring the rank. From May 15th to May 11th in 2012, in accordance with the evaluating standard, surveys were conducted in a form of interviews with 20 subjects who have used the Twitter application to find out problems and solutions for the UX design of the mobile Twitter application.
Abstract: Web 2.0 (social networking, blogging and online
forums) can serve as a data source for social science research because
it contains vast amount of information from many different users.
The volume of that information has been growing at a very high rate
and becoming a network of heterogeneous data; this makes things
difficult to find and is therefore not almost useful. We have proposed
a novel theoretical model for gathering and processing data from
Web 2.0, which would reflect semantic content of web pages in
better way. This article deals with the analysis part of the model and
its usage for content analysis of blogs. The introductory part of the
article describes methodology for the gathering and processing data
from blogs. The next part of the article is focused on the evaluation
and content analysis of blogs, which write about specific trend.
Abstract: In the present paper, we-ll explore how social media tools provide an opportunity for new developments of the e-Learning in the context of managing personal knowledge. There will be a discussion how social media tools provide a possibility for helping knowledge workersand students to gather, organize and manage their personal information as a part of the e-learning process. At the centre of this social software driven approach to e-learning environments are the challenges of personalization and collaboration. We-ll share concepts of how organizations are using social media for e-Learning and believe that integration of these tools into traditional e-Learning is probably not a choice, but inevitability. Students- Survey of use of web technologies and social networking tools is presented. Newly developed framework for semantic blogging capable of organizing results relevant to user requirements is implemented at Varna Free University (VFU) to provide more effective navigation and search.
Abstract: Arguments on a popular microblogging site were analysed by means of a methodological approach to business rhetoric focusing on the logos communication technique. The focus of the analysis was the 100 day countdown to the 2011 Rugby World Cup as advanced by the organisers. Big sporting events provide an attractive medium for sport event marketers in that they have become important strategic communication tools directed at sport consumers. Sport event marketing is understood in the sense of using a microblogging site as a communication tool whose purpose it is to disseminate a company-s marketing messages by involving the target audience in experiential activities. Sport creates a universal language in that it excites and increases the spread of information by word of mouth and other means. The findings highlight the limitations of a microblogging site in terms of marketing messages which can assist in better practices. This study can also serve as a heuristic tool for other researchers analysing sports marketing messages in social network environments.
Abstract: Increase in using internet makes some problems that
one of them is "internet anxiety". Internet anxiety is a type of anxious
that people may feel during surfing internet or using internet for their
educational purpose, blogging or streaming to digital libraries. The
goal of this study is evaluating of internet anxiety among the
management students. In this research Ealy's internet anxiety
questionnaire, consists of positive and negative items, is completed
by 310 participants. According to the findings, about 64.7% of them
were equal or below to mean anxiety score (50). The distribution of
internet anxiety scores was normal and there was no meaningful
difference between men-s and women's anxiety level in this sample.
Results also showed that there is no meaningful difference of internet
anxiety level between different fields of study in Management. This
evaluation will help managers to perform gap analysis between the
existent level and the desired one. Future work would be providing
techniques for abating human anxiety while using internet via human
computer interaction techniques.
Abstract: Truly successful bloggers, navigating the public to know them, often use their blogs as a way to better communicate with customers. Integrating with marketing tools, storytelling can be regarded as one of the most effective ways that businesses can follow to gain competitive edge. Even though the literature on marketing contains much discussion of traditional vehicles, the issue of business blogs applying storytelling has, as yet, received little attention. In the exploration stage, this paper identifies four storytelling disciplines and then presents a road map to business blogging. This paper also provides a two-path framework for blog storytelling and initiates an issue for further study.
Abstract: Weblog is an Internet tool that is believed to possess
great potential to facilitate learning in education. This study wants to
know if weblog can be used to promote students- critical thinking. It
used a group of secondary two students from a Singapore school to
write weblogs as a means of substitution for their traditional
handwritten assignments. The topics for the weblogging are taken
from History syllabus but modified to suit the purpose of this study.
Weblogs from the students were collected and analysed using a
known coding system for measuring critical thinking. Results show
that the topic for blogging is crucial in determining the types of
critical thinking employed by the students. Students are seen to
display critical thinking traits in the areas of information sourcing,
linking information to arguments and viewpoints justification.
Students- criticalness is more profound when the information for
writing a topic is readily available. Otherwise, they tend to be less
critical and subjective. The study also found that students lack the
ability to source for external information suggesting that students
may need to be taught information literacy in order to widen their use
of critical thinking skills.