Native Plants Marketing by Entrepreneurs in the Landscaping Industry in Japan

Entrepreneurs are welcomed to the landscaping industry, conserving practically and theoretically biological diversity in landscaping construction, although there are limited reports on corporative trials making a market with a new logistics system of native plants (NP) between landscaping companies and nurserymen. This paper explores the entrepreneurial process of a landscaping company, “5byMidori” for NP marketing. This paper employs a case study design. Data are collected in interviews with the manager and designer of 5byMidori, 2 scientists, 1 organization, and 18 nurserymen, fieldworks at two nurseries, observations of marketing activities in three years, and texts from published documents about the business concept and marketing strategy with NP. These data are analyzed by qualitative methods. The results show that NP is suitable for the vision of 5byMidori improving urban desertified environment with closer urban-rural linkage. Professional landscaping team changes a forestry organization into NP producers conserving a large nursery of a mountain. Multifaceted PR based on the entrepreneurial context and personal background of a landscaping venture can foster team members' businesses and help customers and users to understand the biodiversity value of the product. Wider partnerships with existing nurserymen at other sites in many regions need socio-economic incentives and environmental reliability. In conclusion, the entrepreneurial marketing of a landscaping company needs to add more meanings and a variety of merits in terms of ecosystem services, as NP tends to be in academic definition and independent from the cultures like nurseryman and forestry.

The Study of Biodiversity of Thirty Two Families of Useful Plants Existed in Georgia

The article deals with the database, which was created by the authors, related to biodiversity of some families of useful plants (medicinal, aromatic, spices, dye and poisonous) existing in Georgia considering important taxonomy. Our country is also rich with endemic genera. The results of monitoring of the phytogenetic resources to reveal perspective species and situation of endemic species and resources are also discussed in this paper. To get some new medicinal and preventive treatments using plant raw material in the phytomedicine, phytocosmetics and phytoculinary, the unique phytogenetic resources should be protected because the application of useful plants is becoming irreversible. This can be observed along with intensification and sustainable use of ethnobotanical traditions and promotion of phytoproduction based on the international requirements on biodiversity (Convention on Biological Diversity - CBD). Though Georgian phytopharmacy has the centuries-old traditions, today it is becoming the main concern.

Characterization of Organic Matter in Spodosol Amazonian by Fluorescence Spectroscopy

Soil organic matter (SOM) plays an important role in maintaining soil productivity and accounting for the promotion of biological diversity. The main components of the SOM are the humic substances which can be fractionated according to its solubility in humic acid (HA), fulvic acids (FA) and humin (HU). The determination of the chemical properties of organic matter as well as its interaction with metallic species is an important tool for understanding the structure of the humic fractions. Fluorescence spectroscopy has been studied as a source of information about what is happening at the molecular level in these compounds. Specially, soils of Amazon region are an important ecosystem of the planet. The aim of this study is to understand the molecular and structural composition of HA samples from Spodosol of Amazonia using the fluorescence Emission-Excitation Matrix (EEM) and Time Resolved Fluorescence Spectroscopy (TRFS). The results showed that the samples of HA showed two fluorescent components; one has a more complex structure and the other one has a simpler structure, which was also seen in TRFS through the evaluation of each sample lifetime. Thus, studies of this nature become important because it aims to evaluate the molecular and structural characteristics of the humic fractions in the region that is considered as one of the most important regions in the world, the Amazon.

Influence of Combined Drill Coulters on Seedbed Compaction under Conservation Tillage Technologies

All over the world, including the Middle and East European countries, sustainable tillage and sowing technologies are applied increasingly broadly with a view to optimising soil resources, mitigating soil degradation processes, saving energy resources, preserving biological diversity, etc. As a result, altered conditions of tillage and sowing technological processes are faced inevitably. The purpose of this study is to determine the seedbed topsoil hardness when using a combined sowing coulter in different sustainable tillage technologies. The research involved a combined coulter consisting of two dissected blade discs and a shoe coulter. In order to determine soil hardness at the seedbed area, a multipenetrometer was used. It was found by experimental studies that in loosened soil, a combined sowing coulter equally suppresses the furrow bottom, walls and soil near the furrow; therefore, here, soil hardness was similar at all researched depths and no significant differences were established. In loosened and compacted (double-rolled) soil, the impact of a combined coulter on the hardness of seedbed soil surface was more considerable at a depth of 2 mm. Soil hardness at the furrow bottom and walls to a distance of up to 26 mm was 1.1 MPa. At a depth of 10 mm, the greatest hardness was established at the furrow bottom. In loosened and heavily compacted (rolled for 6 times) soil, at a depth of 2 and 10 mm a combined coulter most of all compacted the furrow bottom, which has a hardness of 1.8 MPa. At a depth of 20 mm, soil hardness within the whole investigated area varied insignificantly and fluctuated by around 2.0 MPa. The hardness of furrow walls and soil near the furrow was by approximately 1.0 MPa lower than that at the furrow bottom

Energy Resources Management for Sustainable Development in Nigeria Niger Delta Region: Women Issues and the Environment

There is an urgent need to conserve the biological diversity of the Nigerian Environment for the future and present generation in the face of current energy resources development. This paper gives an in-depth analysis of the impact of oil and gas activities on the biological diversity of the Nigerian Niger Delta area and its consequences on the sustainable development of the host communities as it relates to their social, economic and environmental issues, particularly on the womenfolk who are the key managers of environmental resources. Also reviewed is the frustration of these communities that is reflected in unending conflicts.