Mass Customization in Supply Chain Management Environment: A Review
In the supply chain management customer is the most
significant component and mass customization is mostly related to
customers because it is the capability of any industry or organization
to deliver highly customized products and its services to the
respective customers with flexibility and integration, providing such
a variety of products that nearly everyone can find what they want.
Today all over the world many companies and markets are facing
varied situations that at one side customers are demanding that their
orders should be completed as quickly as possible while on other
hand it requires highly customized products and services. By
applying mass customization some companies face unwanted cost
and complexity. Now they are realizing that they should completely
examine what kind of customization would be best suited for their
companies. In this paper authors review some approaches and
principles which show effect in supply chain management that can be
adopted and used by companies for quickly meeting the customer
orders at reduced cost, with minimum amount of inventory and
maximum efficiency.
[1] A. Harrison, "Just-in-Time Manufacturing in Perspective," Prentice
Hall, New Jersey, 1992.
[2] B.J. Pine, "Mass Customization: The New Frontier in Business
Competition," Harvard Business School Press, Boston, 1993.
[3] M.M. Tseng, and J. Jiao, "Design for mass customization," CIRP
Annals, vol. 45, no.4, pp. 153-156, 1996.
[4] D.A. Anderson, and B. J. Pine II, "Agile Product Development for Mass
Customization flow to Develop and Deliver Product for Mass
Customization," Niche Markets, IT, Build-in-Order and Flexible
Manufacturing, Irwin Professional Publishing, Chicago, IL, 1997.
[5] S. Chopra, and P. Meindl, "Supply Chain Management: Strategy,
Planning and Operations," 1st edition, Publisher: Prentice Hall College,
December 2000, ISBN: 01-3026-4652.
[6] M. Christopher, "Logistics and Supply Chain Management," Pitman
Publishing, London, 1992.
[7] B.L. MacCarthy, P.G. Brabazon, and J. Bramham., "Key value attributes
inmasscustomization,"In:Rautenstrauch,C.,SeelmannEggbert,R.,Turows
ki,K.(Eds.), Moving into Mass Customization: Information Systems and
Management Principles. Springer, Berlin, pp.71- 89, 2000.
[8] J. H., Gilmore, & B. J., Pine II, "Markets of one: creating customerunique
value through mass customization," A Harvard business review
book, 2000.
[9] J. C. P. Su, Y.L. Chang, and M. Ferguson, "Evaluation of postponement
structures to accommodate mass customization," Journal of Operation
Management, Vol. 23, pp. 305-318, 2005.
[10] S. Davis, "From future perfect: Mass customizing," Planning Review,
vol. 17, no. 2, pp. 16-21, 1989.
[11] C. Hart, "Mass customization: Conceptual underpinnings, opportunities
and limits," International Journal of Service Industry Management, vol.
6, no. 2, pp. 36-45, 1995.
[12] M. Kay, "Making mass customization happens: Lessons for
implementation," Planning Review, vol. 21, no. 4, pp. 14-18, 1993.
[13] T.C. Jones, and D.W. Riley, "Using inventory for competitive advantage
through supply chain management," International Journal of Physical
Distribution and Materials Management vol. 15, no. 5, pp. 16-26, 1985.
[14] L.M. Ellram, "Supply chain management: the industrial organization
perspective," International Journal of Physical Distribution and Logistics
Management, vol. 21 no. 1, pp. 13-22, 1991.
[15] C. Scott, and R. Westbrook, "New strategic tools for supply chain
management," International Journal of Physical Distribution and
Logistics, vol. 21 no. 1, pp. 23-33, 1991.
[16] H.L. Lee, and C. Billington, "Managing supply chain inventory: pitfalls
and opportunities," Sloan eManagement Review, vol. 33 no. 3, pp. 65-
73, 1992.
[17] D. Berry, D.R. Towill, and N. Wadsley, "Supply chain management in
the electronics product industry," International Journal of Physical
Distribution & Logistics Management, vol. 24 no. 10, pp. 20-32, 1994.
[18] R. Ganeshan, and T.P. Harrison, "An introduction to supply chain
management http://silmaril.psu.edu/misc/supply_chain_intro.html, 1995.
[19] M.J. Saunders, "Chains, pipelines, networks and value stream: the role,
nature and value of such metaphors in forming perceptions of the task of
purchasing and supply management," First Worldwide Research
Symposium on Purchasing and Supply Chain Management, Tempe,
Arizona, pp. 476-485. 1995.
[20] E.B. Baatz, "Best practices: the chain gang," CIO, vol. 8, no. 19, pp. 46-
52, 1995.
[21] C.M. Harland, "Supply chain management: relationships, chains and
networks," British Academy of Management, vol. 7 (Special Issue), pp.
S63-S80, 1996.
[22] H.L. Lee, and S.M. Ng, "Introduction to the special issue on global
supply chain management," Production and Operations Management,
vol. 6, no. 3, pp. 191-192, 1997.
[23] M.L. Fisher, "What is the right supply chain for your product?" Harvard
Business Review, vol. 75, no. 2, pp. 105-116, 1997.
[24] G.A. Farley, "Discovering supply chain management: a roundtable
discussion," APICS - The Performance Advantage, vol. 7, no. 1, pp. 38-
39, 1997.
[25] L.R. Kopczak, "Logistics partnership and supply chain restructuring:
survey results from the US computer industry," Production and
Operations Management, vol. 6, no. 3, pp. 226-247, 1997.
[26] K.C. Tan, R.B. Handfield, and D.R. Krause, "Enhancing firm's
performance through quality and supply base management: an empirical
study," International Journal of Production Research, vol. 36, no. 10, pp.
2813-2837, 1998.
[27] M. Barratt, & A. O. liveira, "Exploring the experiences of collaborative
planning initiatives," International Journal of Physical Distribution &
Logistics Management, vol. 31, no. 4, pp. 266-289, 2001.
[28] G. Persson, "Supply chain management, a multi disciplinary study of
integrated supply chain," Research report No. 9/2002, Norwegian
School of Management BI, Oslo, 2002.
[29] A. Gunasekaran, and E.W.T. Ngai, "Build-to-order supply chain
management: a literature review and frame work for development,"
Journal of Operation Management, vol. 23, pp. 423-451, 2005.
[30] E.W. Ford, and J.A. Hughes, "A collaborative product commerce
approach to value-based health plan purchasing," Supply Chain
Management: An International Journal, vol. 12, no. 1, pp. 32-41, 2007.
[31] H.M. Yang, B.S. Choi, H.F. Park, M.S. Suh, and B. Chae, "Supply
chain management six sigma: a management innovation methodology at
the Samsung Group," Supply Chain Management: An International
Journal, vol. 12, no. 2, pp. 88-95, 2007.
[32] P. Trkman, M.I. Stemberger, F. Faklic, and A. Groznik, "Process
approach to supply chain integration," Supply Chain Management: An
International Journal, vol. 12, no. 2, pp. 116-128, 2007.
[33] B. J. Pine II, B. Victor, and A. C. Boynton, "Making Mass
Customization Work," Harvard Business Review, Vol. 71, no. 5, pp.
108-111, 1993.
[34] E. Feitzinger, and H. Lee, "Mass customization at Hewlett- Packard: The
power of postponement," Harvard Business Review, vol. 75, no. 1, pp.
116-121, 1997.
[1] A. Harrison, "Just-in-Time Manufacturing in Perspective," Prentice
Hall, New Jersey, 1992.
[2] B.J. Pine, "Mass Customization: The New Frontier in Business
Competition," Harvard Business School Press, Boston, 1993.
[3] M.M. Tseng, and J. Jiao, "Design for mass customization," CIRP
Annals, vol. 45, no.4, pp. 153-156, 1996.
[4] D.A. Anderson, and B. J. Pine II, "Agile Product Development for Mass
Customization flow to Develop and Deliver Product for Mass
Customization," Niche Markets, IT, Build-in-Order and Flexible
Manufacturing, Irwin Professional Publishing, Chicago, IL, 1997.
[5] S. Chopra, and P. Meindl, "Supply Chain Management: Strategy,
Planning and Operations," 1st edition, Publisher: Prentice Hall College,
December 2000, ISBN: 01-3026-4652.
[6] M. Christopher, "Logistics and Supply Chain Management," Pitman
Publishing, London, 1992.
[7] B.L. MacCarthy, P.G. Brabazon, and J. Bramham., "Key value attributes
inmasscustomization,"In:Rautenstrauch,C.,SeelmannEggbert,R.,Turows
ki,K.(Eds.), Moving into Mass Customization: Information Systems and
Management Principles. Springer, Berlin, pp.71- 89, 2000.
[8] J. H., Gilmore, & B. J., Pine II, "Markets of one: creating customerunique
value through mass customization," A Harvard business review
book, 2000.
[9] J. C. P. Su, Y.L. Chang, and M. Ferguson, "Evaluation of postponement
structures to accommodate mass customization," Journal of Operation
Management, Vol. 23, pp. 305-318, 2005.
[10] S. Davis, "From future perfect: Mass customizing," Planning Review,
vol. 17, no. 2, pp. 16-21, 1989.
[11] C. Hart, "Mass customization: Conceptual underpinnings, opportunities
and limits," International Journal of Service Industry Management, vol.
6, no. 2, pp. 36-45, 1995.
[12] M. Kay, "Making mass customization happens: Lessons for
implementation," Planning Review, vol. 21, no. 4, pp. 14-18, 1993.
[13] T.C. Jones, and D.W. Riley, "Using inventory for competitive advantage
through supply chain management," International Journal of Physical
Distribution and Materials Management vol. 15, no. 5, pp. 16-26, 1985.
[14] L.M. Ellram, "Supply chain management: the industrial organization
perspective," International Journal of Physical Distribution and Logistics
Management, vol. 21 no. 1, pp. 13-22, 1991.
[15] C. Scott, and R. Westbrook, "New strategic tools for supply chain
management," International Journal of Physical Distribution and
Logistics, vol. 21 no. 1, pp. 23-33, 1991.
[16] H.L. Lee, and C. Billington, "Managing supply chain inventory: pitfalls
and opportunities," Sloan eManagement Review, vol. 33 no. 3, pp. 65-
73, 1992.
[17] D. Berry, D.R. Towill, and N. Wadsley, "Supply chain management in
the electronics product industry," International Journal of Physical
Distribution & Logistics Management, vol. 24 no. 10, pp. 20-32, 1994.
[18] R. Ganeshan, and T.P. Harrison, "An introduction to supply chain
management http://silmaril.psu.edu/misc/supply_chain_intro.html, 1995.
[19] M.J. Saunders, "Chains, pipelines, networks and value stream: the role,
nature and value of such metaphors in forming perceptions of the task of
purchasing and supply management," First Worldwide Research
Symposium on Purchasing and Supply Chain Management, Tempe,
Arizona, pp. 476-485. 1995.
[20] E.B. Baatz, "Best practices: the chain gang," CIO, vol. 8, no. 19, pp. 46-
52, 1995.
[21] C.M. Harland, "Supply chain management: relationships, chains and
networks," British Academy of Management, vol. 7 (Special Issue), pp.
S63-S80, 1996.
[22] H.L. Lee, and S.M. Ng, "Introduction to the special issue on global
supply chain management," Production and Operations Management,
vol. 6, no. 3, pp. 191-192, 1997.
[23] M.L. Fisher, "What is the right supply chain for your product?" Harvard
Business Review, vol. 75, no. 2, pp. 105-116, 1997.
[24] G.A. Farley, "Discovering supply chain management: a roundtable
discussion," APICS - The Performance Advantage, vol. 7, no. 1, pp. 38-
39, 1997.
[25] L.R. Kopczak, "Logistics partnership and supply chain restructuring:
survey results from the US computer industry," Production and
Operations Management, vol. 6, no. 3, pp. 226-247, 1997.
[26] K.C. Tan, R.B. Handfield, and D.R. Krause, "Enhancing firm's
performance through quality and supply base management: an empirical
study," International Journal of Production Research, vol. 36, no. 10, pp.
2813-2837, 1998.
[27] M. Barratt, & A. O. liveira, "Exploring the experiences of collaborative
planning initiatives," International Journal of Physical Distribution &
Logistics Management, vol. 31, no. 4, pp. 266-289, 2001.
[28] G. Persson, "Supply chain management, a multi disciplinary study of
integrated supply chain," Research report No. 9/2002, Norwegian
School of Management BI, Oslo, 2002.
[29] A. Gunasekaran, and E.W.T. Ngai, "Build-to-order supply chain
management: a literature review and frame work for development,"
Journal of Operation Management, vol. 23, pp. 423-451, 2005.
[30] E.W. Ford, and J.A. Hughes, "A collaborative product commerce
approach to value-based health plan purchasing," Supply Chain
Management: An International Journal, vol. 12, no. 1, pp. 32-41, 2007.
[31] H.M. Yang, B.S. Choi, H.F. Park, M.S. Suh, and B. Chae, "Supply
chain management six sigma: a management innovation methodology at
the Samsung Group," Supply Chain Management: An International
Journal, vol. 12, no. 2, pp. 88-95, 2007.
[32] P. Trkman, M.I. Stemberger, F. Faklic, and A. Groznik, "Process
approach to supply chain integration," Supply Chain Management: An
International Journal, vol. 12, no. 2, pp. 116-128, 2007.
[33] B. J. Pine II, B. Victor, and A. C. Boynton, "Making Mass
Customization Work," Harvard Business Review, Vol. 71, no. 5, pp.
108-111, 1993.
[34] E. Feitzinger, and H. Lee, "Mass customization at Hewlett- Packard: The
power of postponement," Harvard Business Review, vol. 75, no. 1, pp.
116-121, 1997.
@article{"International Journal of Mechanical, Industrial and Aerospace Sciences:53273", author = "Nirjhar Roy and V. R. Komma and Jitendra Kumar", title = "Mass Customization in Supply Chain Management Environment: A Review", abstract = "In the supply chain management customer is the most
significant component and mass customization is mostly related to
customers because it is the capability of any industry or organization
to deliver highly customized products and its services to the
respective customers with flexibility and integration, providing such
a variety of products that nearly everyone can find what they want.
Today all over the world many companies and markets are facing
varied situations that at one side customers are demanding that their
orders should be completed as quickly as possible while on other
hand it requires highly customized products and services. By
applying mass customization some companies face unwanted cost
and complexity. Now they are realizing that they should completely
examine what kind of customization would be best suited for their
companies. In this paper authors review some approaches and
principles which show effect in supply chain management that can be
adopted and used by companies for quickly meeting the customer
orders at reduced cost, with minimum amount of inventory and
maximum efficiency.", keywords = "Mass customization and supply chain management.", volume = "7", number = "2", pages = "203-6", }