Abstract: When consistently innovative business-models can
give companies a competitive advantage, longitudinal empirical
research, which can reflect dynamic business-model changes, has yet
to prove a definitive connection. This study consequently employs a
dynamic perspective in conjunction with innovation theory to examine
the relationship between the types of business-model innovation and
firm value. This study tries to examine various types of
business-model innovation in high-end and low-end technology
industries such as HTC and the 7-Eleven chain stores with research
periods of 14 years and 32 years, respectively. The empirical results
suggest that adopting radical business-model innovation in addition to
expanding new target markets can successfully lead to a competitive
advantage. Sustained advanced technological competences and
service/product innovation are the key successful factors in high-end
and low-end technology industry business-models respectively. In
sum up, the business-model innovation can yield a higher market value
and financial value in high-end technology industries than low-end
ones.