Abstract: This research investigates the impact of Brand Loyalty on the product performance and the factors those are considered more important in brand reputation. Variables selected for this research are Brand quality, Brand Equity, Brand Reputation to explore the impact of these variables on Product performance. For this purpose, primary research has been conducted. The questionnaire survey for this research study was administered among the population mainly at the shopping malls. For this research study, a sample size of 250 respondents has been taken into consideration. Customers from the shopping malls and university students constitute the sample for this research study using random sampling (non-probabilistic) used as a sampling technique for conducting the research survey. According to the results obtained from the collected data, it is interpreted that product performance shares a direct relationship with brand quality, brand quality, and brand reputation. Result also showed that brand quality and brand equity has a significant effect on product performance, whereas brand reputation has an insignificant effect on product performance.
Abstract: Rhizopus oligosporus was used in the present study
for the production of protease enzyme under SSF. Sunflower meal
was used as by-product of oil industry incorporated with organic salts
was employed for the production of protease enzyme. The main
purpose of the present was to study different parameters of protease
productivity, its yields and to optimize basal fermentation conditions.
The optimal conditions found for protease production using
sunflower meal as a substrate in the present study were inoculum size
(1%), substrate (Sunflower meal), substrate concentration (20 g), pH
(3), cultivation period (72 h), incubation temperature (35oC),
substrate to diluent-s ratio (1:2) and tween 81 (1 mL). The maximum
production of protease in the presence of cheaper substrate at low
concentration and stability at acidic pH, these characteristics make
the strain and its enzymes useful in different industry.